What is Kinesiotaping? What does it do?

Kinesio Taping gives support and stability to your joints and muscles without affecting circulation and range of motion. It is also used for Preventive Maintenance, Edema, and to treat pain.

Kinesio Taping is a technique based on the body’s own natural healing process. This Kinesio Taping exhibits its efficacy through the activation of neurological and circulatory systems. This method basically stems from the science of Kinesiology, hence the name “Kinesio”. Muscles are not only attributed to the movements of the body but also control the circulation of venous and lymph flows, body temperature, etc. Therefore, the failure of the muscles to function properly induces various kinds of symptoms.

Consequently, so much attention was given to the importance of muscle function that the idea of treating the muscles in order to activate the body’s own healing process came about. Using an elastic tape, it was discovered that muscles and other tissues could be helped by outside assistance. Employment of Kinesio Taping creates a totally new approach to treating nerves, muscles, and organs. The first application of Kinesio Taping was for a patient with articular disorders.

For the first 10 years, orthopedists, chiropractors, acupuncturists and other medical practitioners were the main users of Kinesio Taping. Soon thereafter, Kinesio Taping was used by the Japanese Olympic volleyball players and word quickly spread to other athletes. Today, Kinesio Taping is used by medical practitioners and athletes around the world.

The Kinesio Taping Method is applied over muscles to reduce pain and inflammation, relax overused tired muscles, and to support muscles in movement on a 24hr/day basis. It is non-restrictive type of taping which allows for full range of motion.

In contrast, traditional sports’ taping is wrapped around a joint strictly for stabilization and support during a sporting event obstructing the flow of bodily fluids as an UNDESIRABLE side-effect.

Kinesio Tape is used for anything from headaches to foot problems and everything in between. Examples include: muscular facilitation or inhibition in pediatric patients, carpal tunnel syndrome, lower back strain/pain (subluxations, herniated disc), knee conditions, shoulder conditions, hamstring, groin injury, rotator cuff injury, whiplash, tennis elbow, plantar fasciitis, patella tracking, pre and post surgical edema, ankle sprains, athletic preventative injury method, and as a support method.

Our Physiotherapist, Hilary McDermott, Msc PT, has also completed courses in taping, which she often uses as an adjunct to her treatment.

Click HERE to book an appointment with Hilary today!



Rob's Testimonial


My experience with endurance has been life changing to say the least. Through Dr Ashbys nutrition plan and encouraging guidance, I've lost 25 lbs in 8 weeks. My workouts have been getting stronger as well. I lift more weight, run faster and am swimming stronger than I ever have before. Even after 2 full iron triathlons I could not achieve the level of fitness I have begun experiencing now. Dr Kevin Ashby really has shown me the key elements missing in my fitness plan and I certainly am keen to keep going and finding out what body's full potential is!

- Robert Crawford

Looking for online training and nutrition with proven results?  Click here to join the Endurance on 8th Health Centre Summer Challenge!


Congrats To Our First Online New Year New You Challenge Winner!

Congratulations to our first New Year New You challenge winner!!

An incredible kickstart to a healthier 2016, Kari Lynn lost over 37 cm in 6 weeks and got her health and fitness back on track.

Click here to join our
summer challenge! 

Click here for more information!


Endurance on 8th Health Centre's New Year New You Challenge!

Work with celebrity coaches Dr. Wendy and Dr. Kevin Ashby!


2 customized nutrition plans

2 customized training plans

Weekly check-ins

Access to private Facebook page lead by Dr. Wendy and Dr. Kevin

Winner of the challenge is based on:

Before/after pictures and measurements

Grand Prize:





Due to demand we have added three challenges to cater to our patients and clients who want to enter!

1. First challenge dates Jan 11-Feb 22

(we will be picking one winner who will be put up against the next two winners for grand prize)

2. Second challenge dates Jan 18-Feb 29

(same as above)

3. Third challenge date Feb 1-March 7

(same as above)

4. Fourth challenge date Feb 22-March 28

(same as above)

5. Fifth challenge is running for 8 weeks from Feb 28 - April 23

Final winner and prize awarded on April 25!!

6. Sixth challenge is running for 8 weeks from May 3 - June 28

Final winner and prize awarded on June 30!






Amy's Testimonial


I had the privilege of working with Dr. Kevin Ashby for 10 weeks leading up to my first figure competition – the NPAA Canada Championships & Magnum Instincts Pro Show!


Kevin developed a structured meal plan for me, which evolved throughout the preparation process, to adapt to the changes in my physique and condition. The emphasis on eating a high volume of nutritious, clean and balanced foods was easy to understand and to buy into - and I believe that the overall delivery of this plan encouraged a healthy attitude towards eating throughout the preparation process.


Kevin's training programs were dynamic and challenging – but satisfying as well - as I was able to work my way up to completing workouts, and increasing my weights and training volume. From my training with Kevin, I saw improvements in my strength and endurance throughout the prep process, and was able to maintain my muscle mass into the competition.


Kevin’s reputation in this sport is well-earned; and his passion, integrity and strong foundation in fitness and nutrition went a long way towards making my competition preparation a positive and healthy experience.


Thank you, Kevin!




Amy Phinney